Success stories begin with people just like you

Start selling on Wildberries
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Ivan Ptakhin
MIESTILO
Jewelry
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Sabina Soshnikova
Zella
Swimwear
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Dmitry Panteleev
NIKASTYLE
Kids clothing and shoes
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Anna Russkikh
Zoloto Russkikh
Jewelry
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Mikhail Shalygin
Nordman
Clothing and shoes

Learn new skills to start and grow your business

Free beginner courses
PRO Wildberries
Helpful resources and webinars will guide you step by step on how to launch your business and start earning on Wildberries

Unit Economics and Margin Ratio: How to Calculate Profit

Required Documents

Logistics and Sales Models

Webinar Calendar

Explore premium features

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Jam
— advanced tools for your business
Subscribe to Jam for access to advanced analytics, target audience insights, sales growth tools, and much more
Pin reviews
Highlight your items' best features to win user trust
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Tag items in images
Maximize your sales by upselling your items
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Study search queries
Learn which keywords help users find and buy your items
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Know your target audience
Break down your audience by age, gender, region, and other characteristics
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Enable video autoplay
Showcase your items in short videos
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Save money on photo shoots
WB AI can dress a model in your clothing and add a background
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60 days free and 30% off the next month after your first sale
Plan Builder
Choose options that best suit your needs:
  • Boost your items' visibility in search results
  • Generate item descriptions with AI
  • Pin reviews that highlight your items' benefits
and enjoy many other helpful features
5% off the sales fee
in Clothing and Shoes categories
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Boost your items' visibility
All your items will rank 3% higher in search results and the catalog
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Make your listings stand out
Highlight your listings with a frame and a brighter button
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Disable price history
Hide the price change chart if you don't want users to see it
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Analytics
Get detailed reports on your performance that will help you make informed decisions and increase profits
Niche Analysis
Study current market trends and discover new promising niches
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Sales Funnel
Monitor your item performance at each sales funnel stage and compare your metrics with those of other sellers
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Event Calendar
Track changes in your listings and their impact on your metrics
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Inventory History and Shipments by Region
Analyze the locations of your orders and manage your inventory to reduce delivery time and expenses
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Search Queries and User Profile
Study your target audience and learn which search queries are used to find and buy your items
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Listing Comparison
Compare any listings on Wildberries to determine the best promotion strategy
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Sales stories to inspire you

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From a small workshop to sewing factories all over Russia
Dmitry Panteleyev
NIKASTYLE, kids clothing and footwear
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Over 25 000 women choose us every month
Anna Russkikh
Russian Gold, jewelry
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Our turnover increased 4 times in 2 years
Anatoly Perkov
Electrolite, tools
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The number of 5-star reviews increased 10 times in a year
Sabina Soshnikova
Zella, swimwear
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More stories in interview videos

We're always here and happy to help

Find answers in Help Center
Study helpful guides and articles that will assist you along the way

How to Start Selling on Wildberries

What You Can and Can't Sell

Item Certification

How to Choose Sales Model

Contact Support 24/7
All your questions will be handled by a human, thoughtful and attentive to your needs
Share your opinion
We regularly gather feedback to improve our service

5 steps to get started

Download step-by-step guides for selling on Wildberries

Download PDF

01
Decide what you want to sell
Study market trends in Business Analytics and user search queries in Search Analytics. This may help you decide on your item range
02
Calculate unit economics
Estimate your revenue and costs to ensure that your items will be profitable
03
Choose a sales model
Before selling items on Wildberries, select your storage and delivery model: FBW, FBS, DBS, EDBS, DBW, or C&C
04
Create an account and list your items
Register as an individual entrepreneur, self-employed individual, or set up a company. Then sign up on WB Partners and pay a license fee. Within a few days, your account will be activated, and you'll be able to list your items on Wildberries
05
Launch an ad campaign
Once you sign up, bonus points will be credited to your advertising account, which you can use to promote your items

Download PDF

Your journey to success starts here

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Manage your business in the mobile app

Track your orders, withdraw money, monitor key metrics, and stay in touch with users
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wb-partners

Manage your business in the mobile app

Track your orders, withdraw money, monitor key metrics, and stay in touch with users
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Scan the QR code with your phone or
download the app
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